Customer Behaviour Analysis
for Residential Real Estate
Course Fee: $0 to $320
Original price of $320 before Government subsidies. Singapore citizens aged 25 and above with available SkillsFuture credits can offset the total nett fee and pay $0 for the course.
Real estate agents will receive 8 Structured Learning (SL) CPD hours.
Course Schedule
Course Fees
About this Course
This 8-hour Structured Learning CPD course equips residential real estate professionals to move beyond transactional advice into evidence-based behavioural analysis.
Participants will learn how housing policies (ABSD, TDSR, EIP, CPF grants) and behavioural drivers (loss aversion, herding, status aspiration) shape customer decisions.
The course offers insights into psychological, social, and policy factors influencing purchasing decisions and housing demand. Learners will gain practical skills to produce data-driven advice and differentiate their service from salespersons who cannot.
What You Will Learn
There are 5 topics in this CPD course. Below is the synopsis.
Topic 1 – Policy Vacuum Simulation: Market Forces in an Unregulated Housing Ecosystem
Topic 2 – Policy as Behavioural Shaper: How Housing Regulations Influence Buyer Decisions
Topic 3 – Using Data to Understand Behaviour: Collecting and Analysing Housing Market Information
Topic 4 – From Data to Decisions: Translating Behavioural Evidence into Client Advice
Topic 5 – Communicating Behavioural Insights: Report Writing for Client Advisory and Relationship Building
Relevant Job Role(s)
Real estate salespersons, real estate agency directors, managers, supervisors, and property advisors.
Learner's Basic Requirements
- Minimum 4 GCE 'O' Level credits or equivalent
- Ability to read, write, and speak English at a level sufficient to interpret real estate transaction documents and explain government housing policies to customers
- Currently practising in the real estate brokerage trade
- Download Singpass onto your mobile phone for e-attendance purposes
Things to Bring:
- A smartphone and a laptop or tablet to the course. Before attending, please download and install a free AI application (e.g., ChatGPT or DeepSeek) on your device.
- A smartphone and have the Singpass app downloaded and activated before attending the course, as it is required for SSG E-Attendance
- Ensure you have received your Unique QR Code via email from SALT55 for CPD Attendance (applicable to real estate salespersons) before attending the course.
- A Laptop or Tablet to upload completed assignments to the Learning Management System of www.salt55.sg.
- A smart phone for CEA's Post-Course Evaluation (applicable to real estate salespersons).
Bring Your Own Device Policy
- Do bring your own laptop or tablet with MS Office for both days of the course.
What You Gain
- Behavioural Economics framework for housing decisions
- Policy Impact Assessment (EIP, TDSR, ABSD, CPF, VERS)
- Data Collection & Research Translation skills
- Client Report Writing & CRM strategies